The advanced digital technologies are increasingly paving their way into our everyday lives, changing and transforming the way we communicate, the way we search for information, the way we shop, the way we pay, and nearly the way of ‘everything’! Betting-wise, digital technologies have opened up an entirely new world of opportunities and have transformed the relationships and interactions between punters and bookmakers, who are adopting technologies to improve their offerings and the experiences provided to their customers. You can see all bookmakers’ offerings at Allbets.
We are living in the digital era and the fact that you are reading this, right here, right now is ultimately proof of it! The internet has revolutionized the world as we know it and it continues to generate breakthrough innovations, combined with advanced technologies that are changing our lives. In fact, technology is now so embedded and integrated into our daily lives, that we can’t simply imagine being without it.
But how has technology changed sports betting? And what are the main changes in online betting, brought about by all the tech advancements?
It is so common now to tap on your mobile phone and simply place a bet instantly, conveniently, and almost effortlessly when you decide to support your favorite team or when your betting strategy ‘tells’ you to place a wager. And it is so common because technology has enabled sportsbooks to develop apps that can be downloaded on mobile phones and smartphone devices and which can be used by customers easily and quickly. With bookmakers’ mobile apps, punters can bet whenever they want and wherever they are from in just a few taps and most importantly they can have a fully customized betting ‘environment’ that better suits their needs and style!
But it doesn’t stop there, because apps have in fact resulted in much more changes when it comes to the punters’ experience. Certain bonuses are provided for bettors through applications, the in-app experience is constantly improving and continuously shaped to fit the user’s preferences, while the possibilities for live betting come to a whole new level through bookmakers’ mobile apps.
Payments and transactions
Transactions and payments are becoming seamless processes with the use of technology and the internet. Online deposits through credit and debit cards and online bank transfers have only been the beginning of a new way how to pay or withdraw money. There are e-wallets and other breakthrough means by which we can implement our transactions instantly and efficiently, especially as there are fewer incurred costs and involved charges and fees.
Live streaming and live betting
Watching your favorite team playing a hard match with a strong opponent and placing a bet to support your club is not uncommon. But being able to watch the live match and place a live bet all at once and instantly has only been made possible by the development of technology and the advent of the internet. Online bookmakers offer these breakthrough services to their customers, allowing them to watch live and place live bets on events that aren’t even broadcasted in the media or that don’t receive extensive media coverage.
Technology and the internet have not only changed how punters operationalize their betting or how they place their bets, but also what they are betting on. E-sports are becoming more and more mainstream in online sports betting, increasing their share in the betting revenues of bookmakers. E-sport tournaments are also gaining increased interest and attention from punters and they are on their part becoming more and more popular amongst bettors. So, technology has created both e-sports and betting on e-sports!
Another very significant change brought about by technology and the internet is the advanced, real-time, interactive, and digitized customer service. Bookmakers, now, can have 24/7 customer service via messaging or via video calls, they can have chatbots for automated customer support solutions and they can provide more holistic services to their clients, increasing in this way their satisfaction and enriching their experience at the same time.
The internet, digital technologies, and the advancement in information systems have all been the driving forces behind the revolutionized online sports betting market. Technology has transformed betting, making it more convenient, more personalized, and customized as an experience, more efficient, quicker, and in absolutely real time. It has changed the way we bet, what we bet on and where we bet from, ultimately creating a whole new experience and generating a whole new world of opportunities and options.