Video ads on social networks are emotionally impacting and best considered by algorithms. The growth of digital video platforms has changed the way marketers use Social Media ads. YouTube, TikTok, and platforms such as Instagram and Facebook allow brands to publish videos to promote their business or product if you think the time has come to expand your digital strategy with video content.
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From audience to the platform
Choose the platform to use based on your audience’s interests. Different interests and purposes correspond to as many other platforms.
For example, if your target audience includes young people between 14 and 24, use young platforms such as TikTok or Youtube.
Otherwise, if your video aims to target industry professionals, choose specific platforms such as LinkedIn.
Each content, in its forms and formats, must generate curiosity in the target audience. Therefore, the attributes of the platforms and the users’ interests must be considered without forgetting the final goal.
Each platform has its format.
Different platforms support different formats; each video must respect the proportions of the chosen platform, avoiding distortions of shapes and colors: the video must be optimized. To ensure an excellent viewing experience, you need to put yourself in the user’s shoes and identify the format capable of keeping it glued to the screen, eliminating distractions. Today, all companies create advertisements on social media. TV commercials are now leaving more and more space for Facebook, Instagram, and YouTube ads.
However, each social network has its characteristics and, over time, has changed its sponsorships based on user interactions. For video advertising, in particular, there are many things to consider to make sponsored effective and get the user to inquire and ask about you or your product.
Facebook, Instagram, and Youtube require that the video have a precise size and adapt to the proportions of the expected sponsored.
Below is a detailed guide on what specifics are required and how to promote videos on Facebook, Instagram, and YouTube.
Also, at the bottom, you will find an infographic to download and share that summarizes all the specifics to make your videos for social media ads.
Social advertising: sponsoring videos on Facebook
We are talking about advertising on social networks. Facebook is king. Facebook was the first to create sponsorships, called Facebook ADS, and today the various types of subsidies require videos to have specific characteristics.
SINGLE VIDEO ADS
For the classic sponsored with a single video called ” single video ads ” or Facebook in-stream, there is a wide range of formats available. In general, the best-accepted formats for promoting videos on Facebook are * .MOV or * .MP4.
Facebook allows you to upload movies in many other standard formats, such as * .WMV (Windows Media Video), *, MPG, * .AVI, * .FLV (flash video), or others.
Social advertising: sponsoring videos on Instagram
If we talk about registered users, after Facebook, the second most used social network in Italy is Instagram. But when it comes to interaction between users, a fundamental element for a social network, Instagram is the master: about 70% more than Facebook. For this reason, when it comes to Social Media ads, one cannot fail to mention this giant.
The update that allows users to shoot and share videos and not just photos dates back to June 2013. The success was high, to say the least, that in 2015 when Instagram introduced the possibility of inserting advertising campaigns, it quickly allowed the insertion of advertising videos.
INSTAGRAM IN-FEED – SINGLE VIDEO
To date, Instagram allows multiple advertising formats; indeed, the best known are the video ads that each user sees in their feed.
Keep time
The duration of a video plays a fundamental role for the viewer. The threshold of attention per user has now drastically lowered to just 8 seconds. The ideal duration for a user to watch the video completely, without leaving the viewing, is less than one minute. A short Social Media video ads in addition to attracting more traffic, is ideally suited to the needs of mobile, today’s preferred means of watching videos. If, on the other hand, you want at all costs to bring the content of a longer duration, make sure that it is really of quality .video marketing strategy.
Optimize for mobile devices
According to the recent
Social Digital report, more than 50% of web pages are opened from mobile, so a mobile-friendly video will undoubtedly be rewarded both by the platform and by the individual user. One way to improve your videos’ performance is to consider the metrics related to your audience’s behavior. By identifying your weaknesses, you can quickly eliminate them and replace them with exciting ideas.
Less is more
Delete the elements superfluous graphics and cumbersome, divert your attention and tired accompanying him towards the closing of the video suddenly. If you want to hit the target, focus on the tools needed to achieve it and leave the pomposity in the cellar.
Go for quality
What will users get from your video? Will the content be able to bring them back to your site? Before writing a video for your business, ask yourself these questions. The time of your users is precious, and you can not waste it. An excellent first impression from the first 3 seconds will lead your audience to evaluate you positively and return to your profile if necessary. To improve the positioning of your video, upload it directly to the social platform. An external link could only do further damage to a limping feed.
The art of storytelling
“Marketing is no longer about the things you do but the stories you tell.” – Seth Godin.
Yes, stories are fundamental for marketing, incredibly if visual. Create a story as Social Media ads around your new product, accompany the user to discover new worlds with an ending that leads him to your call-to-action. Remember the video launch of the Apple Macintosh inspired by Orwell’s book ” 1984 “? The effect to recreate in your videos is just that.
Conclusions
Social Media video ads can benefit your online and offline business by generating conversions on your website. Write videos with the help of industry experts, set an end goal, and create valuable content. It captures the viewer’s attention, relying on his emotions, positive or negative. It doesn’t matter: you have to leave an imprint in his memory.
