Animation is not just for kids; in fact, studies have revealed that animated commercials are the most effective option for building brands and advertising your products and services since 2023. This trend continues to dominate the digital industry as it provides the most intriguing and appealing way to market your business to your target audience simply and straightforwardly. Here are the seven most impressive animations you should check.
What Are The 7 Most Excellent Animated Videos You Need To See In 2023?
As a digital entrepreneur, looking for ways to leverage your business is vital as being on the bandwagon with the latest trends. Video marketing is a powerful digital marketing tool that offers guaranteed success and improves your marketing efforts.
With the technology that continues to simplify our lives, more and more people are watching explainer videos if they want to learn something or understand a product/service. Video content is powerful, convenient, and easy to digest. A Good Explainer Video will effectively reach out to your target market and tell your story in the best and most manageable way possible.
Animated explainer videos are short, comes in various forms, and provides bite-sized content that sets them apart from typical animations, 3Ds, live-actions, and more. Most animated video content comes in multiple topics utilizing drama or comedy, which vary per genre. This gives you a broader option and strategies to effectively communicate with the businesses’ message.
Here are the seven most impressive animated video explainer commercials:
- Slack
It’s hard not to mention Slack when you’re discussing animated commercials. This team communication and collaboration tool have established their name in the industry. Slack wins the hearts of millions for its convenient and creative animated ads.
For instance, their video “Traffic” is appealing and looks more like a fantastic masterpiece. Traffic is fast-paced and comes with an essential part where humor is included. Each character on the video evokes slight laughter, and the animation itself supports the brand’s color through the entire video duration.
- Spotify
Spotify has broken the barriers and thought out of the traditional animation with their innovative and unique explainer video. Aside from working on the typical route of just explaining their products and how it works, they had chosen to maximize the opportunity and explain the product in a more personalized way.
Bright and catchy neon colors with shifts from people that are transitioning to cartoons or animation. Spotify creates fun and engaging video content for this generation.
- Med Mart
Med Mart has the best-animated commercial of how you can use their mobile application. It takes off all the complicated procedures of searching for the right plastic surgeon suitable for your needs and preference.
With a complimenting and unique animation all done in 3D, everything is as simple as you want it to be. While the video can be longer than traditional ones, you’ll never notice it as you’ll be engaged with its exciting content. The content tackles all your questions and what you’ll benefit from using the application.
- Microsoft
When it comes to the biggest and most successful brands globally, Microsoft will surely be on top. However, their legacy requires effective content to convey the message efficiently. Their animated commercial about “Hybrid cloud flexibility” explained everything you need to know and understand about its enterprise cloud software solution.
The video content is concise that every B2B player needs to tackle. It’s educating and highly effective with smooth animation that evokes theme growth. You’ll surely agree that the narrator has effectively sold their message with a mellifluous voiceover tinge.
- Toyota
Toyota’s “Stories Of Better” is brilliant, simple, and engaging. With this explainer video, the brand we have known demonstrates various car models and their history. This also showcases adjustments suitable for each market and epoch.
It’s a fantastic animated commercial video that effectively conveys the brand’s message while building the whole Toyota value.
- MailChimp
MailChimp has taken its effort to the next level with animated commercials when it comes to rebranding campaigns. The end-result allows them to announce a fresher look and style effectively. They have effectively changed their logo and been more stylish through their animated commercial “Outgrow Your Name.”
While a full rebranding campaign can be risky, MailChimp has a sufficient break on this traditional norm while retaining all the elements loved by their clients and early customers. This also enables them to grow their brand and connect even with startups.
MailChimp’s new style works pretty straightforward with bare minimal graphics and sketches without compromising their real message and using visual metaphors.
- Tech Insider
Tech Insider adheres with the primary principle when creating an animated explainer video that it must be attractive. The video answers more than just the typical question by showing viewers a great story. With this all-in-one presentation, you’ll surely get hooked and watch the video content from the start until the end.
Effective animated commercials are designed to answer questions and provide intriguing information while keeping viewers’ attention to what they are watching.
What’s An Explainer Video?
When it comes to video marketing, there are plenty of options to select. One of them and probably the new trend for 2023 is an explainer video for promotions and advertising. This is short, bite-sized video content that explains everything you need to know about the business.
It can tackle a single element of the company or discuss it as a whole. The possibilities are endless, and it explains a story timeline about your business or brand. With various video explainers, it’s vital to understand which one works perfectly for an effective marketing effort.
What Are The Top Video Marketing Trends For 2023?
As video marketing continues to improve, trends are changing for practical marketing efforts. Here’s how you can include videos on your marketing plans to execute them for guaranteed ROI and revenue growth effectively;
- Animated video explainers
- 2D/3D animation ads
- Whiteboard video marketing
- Live-motion and animation combination
- Marketing funnel integration
Conclusion
Video inclusion on your marketing plan can effectively increase success, return on investments, and improve branding. The brands and businesses mentioned above understand the benefits of using animated videos to convey their message to their target market effectively. This gives them new ideas while providing positive energy and engagement to their viewers.
