Starting a YouTube channel could be beneficial for a number of reasons. You might want to use the platform to share video content for your business and provide value to your customers. You might have genuinely relevant, useful information that you’d like to share with the world. Perhaps you’re just interested in the world of content creation and want to start a new hobby, working on your filming and editing skills.
Whatever your reason may be, if you want to start a YouTube channel, you’re probably going to want to have people actually viewing your content, which means you need subscribers.
But how do you get people to subscribe to your channel when you’re brand new to the platform? Here are the most important things you need to know about it.
Spend Time
Unfortunately, there are no tips, tricks, or hacks that will diminish the need for time and effort. A YouTube channel is a lot of hard work if you want it to succeed. You’ll need to spend a lot of time writing your scripts and filming the videos.
The post-production time can be even more immense. Learning how to edit properly can take time and practice before you even start to understand what you’re doing. You’ll also need to spend time coming up with good titles and creating thumbnails that will get clicked. Use a website like Vista Create to help you make beautiful, eye-catching graphics for your thumbnails instead of simply using a screenshot or basic picture.
Pick a Niche
If your channel is all over the place, you’re less likely to be able to build a community. Pick a niche, as specific as you possibly can, and stick to it. That way, you’ll attract people who are interested in the specific thing you’re posting videos about and you’ll be able to grow within that community.
For example, if you’re interested in cooking and health, you might start a channel where you share healthy meal ideas and recipes, teach people how to meal prep, and share reviews on healthy snacks.
Be Consistent
How often to post will depend on a few factors, but as a general rule, you need to be consistent. Many channels post once or twice a week, but this will vary depending on the type of content they’re posting, how long their videos are, and some other factors too.
Try to create a schedule that allows you to post consistently, but still allows you time to create high-quality content. One great video per week will be far better than 4 average ones.
Provide Value
Your videos will need to provide some kind of value to your audience, otherwise, why would they bother watching them? People go to YouTube looking for something specific to fulfill a need, and you need to make sure you’re doing just that.
Your videos could be entertaining, informative, relaxing, supportive, funny, or anything else – depending on what you want to share with the world. Whatever it is, make sure they’re valuable to your audience and can provide them with something. This will encourage them to subscribe, watch more, and share your content with others who might find it valuable in the same way.
Engage With the Community
As a YouTuber, you want to build a community you can engage with. Creating a sense of community and friendship with your viewers is incredibly helpful for growing your channel – people will naturally feel drawn to something they can be a part of.
Create this feeling of community by engaging with your viewers in the comments section, posting polls, and answering questions in Q&A-type videos. Help them to feel connected to you and each other in various ways, and this will definitely help your numbers skyrocket.
Use Social Media
Having a strong social media presence is crucial if you want to grow a YouTube channel or any other type of business or brand. Even the most perfect content needs to be promoted somewhere, somehow, and making use of social media will help you to get your stuff seen.
Create social media accounts specifically for your channel – use the same usernames and keep the content of those accounts strictly related to your channel and the topics you discuss on it. Here, you can use hashtags and promotional posts to expand your reach, connect with your viewers on a deeper level and even engage with other content creators in your niche. Collaborating with others is another great way to boost reach and gain new subscribers.
