If you are still unaware of the practice of sales automation software yet, you are just wasting your time and money. The real fact is that it is so challenging to manage all the work manually. That is why you must look for sales automation tools.
In fact, as per the report, the companies that are practicing sales automation software in their organization get 16% more leads than those that don’t. If you want to boost your sales beyond imagination then you must walk on this path.
In this present era of technology, implementing tools that help you stand out from the competition. In this article, we will show you how sales automation benefits your business and how the best practices to follow. So, stay tuned till the end!
What is sales automation?
Sales automation is the implementation of tools and technology to reduce repetitive manual tasks. Those are involved with the manual process. By using automating tasks, you can reduce the load of your sellers. So, they can more focus on the other essential tasks related to sales.
Sales automation allows companies to empower the connection between sales and marketing teams. It also empowers to boost the relationship between the customers as well. Ultimately, sales automation works on generating more revenue.
What are the benefits of using sales Automation Software?
Here are some benefits of sales automation:
Increase productivity:
When you reduce the burden of the sales representatives, they can more focus on selling. Selling is their primary task. By implementing sales automation your team’s productivity and performance will increase. So, you will be able to get more deals.
Accelerate your sale:
Automation effectively enhances your entire selling process. It will perform its task without the risk of human errors. If any tiny mistake is done by any salesperson then it may lead to a heavy loss to a business. So, it reduces the chance of business loss.
It boosts customer satisfaction:
Automation decreases processing time and speeds up things in an effective manner. So, your sales team can easily be more attentive to the customer and respond to them quickly. So, naturally, it will boost the customer’s satisfaction and make the purchase. Further, you can also expect repeat business with these existing customers.
Save time:
To be succeeding you need to work smartly than work hard. So, your business needs to move on to automation. Then, you can use a single second of your work to better use.
It boosts data consistency:
The sales data need to be maintained consistently so that there is no discrepancy. Sales automation means your data will be consistent each time. With the use of automation, you can keep your data accurate. There will have a little bit chance of errors in using automation. This will benefit your team.
Helps to get customer details:
Sales automation software always provides you the accurate customer details when you need them. This data helps you to understand customers’ requirements. If you can understand their needs and demands you can develop strategies that can satisfy them. Whatever industries you belong to you need to be always customer-centric.
Better collaboration and communication:
Sales automation empowers the sales teams to be more collaborative with their teammates. When this is being hosted effectively then they will have more chances to communicate with each other. Collaboration increases everyone’s performance. Managers can execute more strategic decisions in real-time and sales person have a better sales process.
Better reporting:
Sales reporting can be complex. But automation allows the sellers to report to their respective managers with the help of CRMs. You do not need to create any manual reports that will take a lot of time.
6ways to use sales automation tools to automate your sales:
Here are a few ways to use sales automation tools to boost your revenue.
Lead distribution:
Lead distribution is the process of assigning leads to your sales representatives for follow-ups and discussion. It can be manageable when your lead volume is low. But as soon as your business will expand the team size increases.
Then it becomes more hectic. During this process, various leads are lost and your business loses a few opportunities. Moreover, if the distribution is not even some salespeople will get more leads that they could not manage. Whereas, some may not get even a single lead.
It takes a while for the sales representatives to be attentive to the leads. This time gap is not good for your business.
Sales automation resolves this issue. You can cut down the response time by implementing lead distribution. So, you can close the deals faster.
With the use of the right sales automation software, it will become easier to assign leads to the appropriate sales reps. you can assign based on their location, size of the company, type of business, and so on. With automated sales, reps can contact prospects faster than ever.
Lead Enrichment:
During the prospective platform, having the details of the leads is quite helpful for your business. If you get all the details of your prospective company including what it offers, and who are its vendors will help your reps in a great way to connect with them.
Also knowing about the prospect’s social media presence helps to leave a good impression on the prospects. They will be happy that you have done a good research before approaching them. Thus, they will be interested in closing more deals.
Various lead enrichment tools collect data from several data sources in an up-to-date way. These tools present a complete profile of prospects to the sales reps. Thus they can build their relationship with the prospects and take the conversation ahead.
Lead Prioritization:
Lead generation is the beginning process of your business. There will be full of quality leads including some fakes. But you need to understand who has an actual interest in your goods or services.
Some lead scrolling tools work on artificial intelligence for this purpose. These tools help your sales reps to prioritize the actual leads. You have to create a model of your potential customers and mention the criteria to score leads.
Automation of the leads prioritization process helps your sales reps quickly understand the quality of leads. It wills benefits those industries that are suffering due to longer sales cycles and low conversion rates.
Low conversion and longer sales cycles take place to happen because sales reps are spending a lot of time with leads that are not interested in your products.
Emailing:
Your sales reps spend a considerable part of their day in writing and sending emails. By implementing automation your sales reps will get more time to invest in essential tasks. They can use their time more in speaking to a prospect and building their relationship with them.
Some common email tasks are performed by your sales reps such as sending and editing emails, writing emails, image personalization, and customization of the emails.
Your sales reps perform the same tasks several times a day. With the email automation process, you can make email sequences along with email automated follow-ups. These tools also allow you to customize emails.
Thus, your sales reps will take a breath and use their potential in building a relationship with the prospects.
Scheduling meetings:
When your sales rep trails a lead and things also go well, then it is necessary to schedule meetings to meet the leader. But, scheduling is not an easier task as usually there arises a problem with time slots.
When the prospect finds out about free time then maybe your sales rep is not free. So, to schedule the meeting in streamline you need to automate the process of scheduling meetings.
There are a lot of tools that help sales reps in scheduling meetings with prospects. Your sales reps can send over a link to your schedule and your prospect may choose the perfect one from the list.
If you don’t want any all-in-one CRM software then you can choose a stand-alone tool for scheduling the meetings.
Reporting:
Sales managers need to spend several hours daily creating reports and attaching them to emails. They need to perform this task to keep their teammates motivated. Report generation is a lengthy process as it consists of tabular works and data entry.
In manual report generation, there are more chances of the occurrence of the mistake.
So, if you choose automation tools to perform report generation, life will become much better for the sales managers. Also, there will be error-free reports. Besides, you can create multiple reports in a short period.
You can use a CRM or a reporting automation tool for creating automated email reports.
FAQ:-
What is the main objective of sales automation?
Ans: Sales automation tools are meant to assist sales teams in the process of selling. Ultimately the main objective of sales automation tools is to boost the revenue of the companies by selling more products.
What is the advantage of using sales automation?
Ans: There are several advantages of using sales automation in the industry. It assists to improve customer satisfaction, the relationship between the customers, productivity, and product accuracy. It also provides businesses with a framework with a comprehensive approach to the automation process.
What is the disadvantage of using sales automation?
Ans: the main disadvantage of using automation tools in the industry includes the high capital expenditures required to invest in the automation process. An automation process requires millions of dollars to design, fabricate, and install.
Wrap up:
Automation can help your business to close a deal in the fastest way. It also minimizes the risk of errors that takes place by humans. If you need to send in voices, answer customer questions, follow-up emails, etc. on a monthly, weekly, or even daily basis.
So, if you implement automation tools, and outsource these tasks by these automation tools, it will increase your productivity. Thus ultimately your revenue will be a boosted.
You can see that investing in automation will result in future gains such as the improvement of the actual business productivity. And no doubt, it is the ultimate goal of any business.
