Many shoppers like to look at the labels of cosmetic products when deciding which brand they want to buy. Especially with beauty products, people want to know how it will help them with their various beauty routines. The label tells the customer everything they need to know, but it should also be appealing.
The look and feel of a cosmetic product label are equally as important as the practical purpose of the product, and the right labeling can help to grab a customer’s attention. Here are four tips you should consider when choosing your cosmetic product labels.
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Choose Appropriately Sized Packaging
Cosmetic products generally come in smaller bottles and packaging that is easy to carry around. This is handy for anyone who carries their products in their bag or uses them for travel purposes. The right packaging can be the deciding factor for many consumers and choosing something fresh and exciting is your best bet. It’s frustrating when you buy a product in a big bottle thinking that you are getting your money’s worth only to find that the packaging is much bigger than what’s inside.
Focus on the Small Details
Beauty and cosmetic products especially should use a coding solution to print all the finer details. For example, expiry dates on cosmetics are important, and even those substances can lose their efficiency after time. It’s more vital to let customers know this before they buy something that may go off in a month or two. Check out diagraph.com for the various types of marking and coding solutions available specifically for cosmetic products.
State Ingredients and FDA Approval
When it comes to beauty and skin, the ingredients of any cosmetic product are vitally important. A person wants to know if their favorite beauty cream has trace amounts of mercury. Perhaps they are allergic to a particular element that is found in most cosmetic products. Placing the ingredients in clear text is not only necessary for food; it’s mandatory when it comes to things you put on your skin. Equally so, if the product isn’t FDA-approved, it’s unlikely that it will do well on the market. Be sure to stipulate this clearly on the packaging, as well as any negative interactions the cosmetic product may have.
Have a Focal Point and Valid Claims
For any cosmetic product, the customer wants to know what it can do for their beauty treatment. Will it help clear up wrinkles as well as give skin a special glow? Include this on the front of the label and make it stand out. You must be 100% honest in any claims you put on the packaging, such as if alcohol or animal testing were used during its production. Customers need to know what they are putting on their bodies, and this becomes even more vital for vegans. When designing a cosmetic label, the look and feel can be just as important as the quality of the product. The label is what will attract customers and keep them buying the product, so make sure that you have covered all these areas.
