Google Analytics is a free online tool that can be used to track and monitor pretty much everything, from user experience to important metrics that can give you valuable insight into your business. This is a tool that a Digital Marketing Agency in London will use on a daily basis for their clients as we track their behaviour and make optimisations to achieve more conversions.
If you’re not using Google Analytics in 2021, you are missing out on crucial information that could be used to scale your business, not to mention letting your competitors get ahead! So, why exactly is Google Analytics so important?
Learn About Your Customers
When visiting your website, Google collects information from your customer, including where they came from, which pages they visited, how long they spent on each page, and when they left the website. This knowledge might help you understand which pages of your website are attracting the most traffic, why, and what makes users click off of the website. It might also help you understand the details about who is visiting your site and your target audience. This information might surprise you, but it will certainly give you some solid data to work with and understand how your website can be improved in order to meet your business goals.
Combine Data With Business Goals
On the topic of business goals – how are you currently outlining these and tracking progress? If this process doesn’t involve using Google Analytics then your goals might be hindering your progress. In order to be effective, goals should be set based on current data, accounting for any changes since the last review. By looking at the data, a clear path can be set out with the necessary actions in order to meet your business goals, and these should be ongoingly monitored and amended according to any changes along the way.
Forget trawling through the same old spreadsheet every week adding up figures manually! Google Analytics can do all this for you, providing a fully comprehensive and integrated report at the click of a button. This report can put all the information you need in one place, and you can amend the data to include the metrics most important to your business. These reports are not only detailed but are easy to understand, so you can share the data with your team without any doubts about a misunderstanding.
Integrate It With Other Google Tools
If you’re using Google Adwords and Keyword Planner for your campaigns, did you know you can connect these accounts with your Google Analytics to combine the data and potentially strengthen your keyword performance?
By having these two applications working together, Google will serve you actionable insights that will improve your campaigns as well as giving a greater understanding of why your Google ads are successful (or not).
Every business strives to make progress and ultimately, be successful. Utilising tools like Google Analytics is essential in a digital market where consumer behaviours are changing day to day, even hour by hour. Keeping track of these trends would be nearly impossible as a manual task, so make the most of this cutting edge software and enjoy the abundant data that can benefit your business.