SEO can be quite complex and time consuming, but it doesn’t have to be that way. For beginners, there might seem like a lot to take in and familiarise yourself with, but the main thing to know is that SEO aims to increase organic search visibility through a combination of pay per click (PPC) advertising, content marketing, link-building, and more.
There are lots of mistakes that can be made with SEO, from not understanding it properly to reading into reports wrong; however, most of the mistakes are easy to avoid once you’re aware of them, as we explain below.
SEO isn’t a one-time activity
One mistake people make with SEO is thinking that it’s a one-time activity and not making the most out of it. Think of it like if you want to get healthier. Ideally, you will create a workout routine and healthy eating plan and stick to it, as opposed to eating healthily once and doing one workout and expecting to remain healthy.
The same principle is applied to SEO; you need a strategy in place and you have to continuously work on it, making sure to analyse and report on your results. Doing this will help you learn which campaigns are working and which aren’t, and can help you determine if the ways you are trying to reach your target audience are working or not.
This also applies to optimising your content – whether this is updating your website with blog pages or news, making sure you update your content is important so users can see your brand is trustworthy and engaging.
Furthermore, being more interactive with your content helps Google determine how to rank your web pages. Sometimes it is better to entrust the optimisation work to professionals, such as Denver SEO agency.
Is your website mobile friendly?
The majority of the population are all active phone users. Whether it’s to find local shops, research a recipe or find a plumber – we are always using our phones for various purposes. Because of this, Google prioritises mobile-friendly websites, so ensuring your website is mobile-compatible will likely help your business rank higher up, leading to further click through rates. This could make the difference of converting website traffic to leads, and even to sales.
Solely using SEO software and not hiring an agency
When SEO is implemented properly, the return on investment and results are incredible and can make all the difference between gaining new leads and sales, or not being seen at all.
Although using SEO software can be a great tool to help your business, it is not enough to help you rank higher on search engines, increase brand awareness and connect with the right audience.
Most SEO softwares and tools can only get you so far. For example, content optimisation softwares can give you data and metrics on what content to write for articles, blog pages or features. However, this isn’t what makes great content that will help optimise your online growth.
Having content based on your digital marketing strategy that takes your industry, competitors and business goals into mind is what will help build the best content opportunities. Essentially, SEO software needs to be paired with SEO minds.
This is where digital marketing agencies come in. As business owners, you aren’t expected to know all the ins and outs of SEO, so trying to take SEO on while learning what it actually is and about the various components of it can be challenging and time consuming.
SEO agencies are specialists when it comes to competitor and keyword research and analysis, pay per click campaigns, social media marketing, digital PR and more.
Securing low quality links is easy and cheap, but that’s not where you will find value for your business. Getting high quality links and ranking higher up on search engine results can take time, so having experts devise and carry out your digital marketing strategies and campaigns will help your business grow.
The internet is a huge platform used by hundreds of millions of people every single day, so utilising the right SEO techniques is a great way to differentiate your business from competitors and to connect with your target audience and even reach a wider variety of people.