Miyamoto claims that Nintendo does not aim to be a company that only expands in size

Shigeru Miyamoto reveals that Nintendo is not merely interested in the expansion.

Miyamoto was talking about how the company handled movies and other videos. To get into that space, Nintendo started to think about what they could do in collaboration with people who made videos in different parts of the world. Instead of merely expanding to the point that it can do anything in-house, this company chose to collaborate with other people, namely, Illumination on The Super Mario Bros. Movie and the future movie adaptation Super Mario Galaxy.

Miyamoto had the following to say in an investor Q and A today:

“As an entertainment company, Nintendo has developed a wide variety of games, IP, and characters. Our next goal- to create a lasting entertainment experience as a company asset- was a major reason we began producing videos. Until then, we had focused on interactivity, but we decided to expand into the passive media of video.

Of course, creating videos requires people. So, will Nintendo continue to grow as an organization? We don’t want to become a company that simply grows in numbers. So, the idea began with us considering what we could do together with people creating videos around the world. In Japan, the expression “expanding overseas’ is often used, but in reality, it often ends up being used within an overseas framework. The world is one market, and we have been working with a strong determination to invest in and develop content that can be enjoyed worldwide, regardless of where it originates. We now have an environment in place where we can discuss on an equal footing with various production companies and creators, and where Nintendo developers can work alongside them.

This will be a bit lengthy, but I’d like to talk about the specifics of our business. Careful production within this established structure has a proven track record of generating profits. Meanwhile, Nintendo Pictures  is not an organization specifically for producing films like The Super Mario Bros. Movie. Rather, we create our own films and continue to research them, exploring new challenges in the field of video. Unlike movies, where profitability is somewhat clear, we want to take on various challenges even in areas where the outlook is still unclear, and we’re creating an environment where we can steadily create things ourselves. One experimental video we produced based on this idea was the Pikmin–themed shirt film ‘Close to You,’ which was released the other day. We hope to provide people around the world with content that will spark conversation and become an important content asset for Nintendo, so please continue to support us.”