Every small business need a website and every website need an SEO so without link building it’s doesn’t work. Here are seven of the best link building methods to help your business get links and build permissions online in a search engine-approved way.
Table of Contents
1. Create valuable content
One of the best ways to get a link is to create high-quality content that naturally credits you when other sites link to your site. Anything that serves as a valuable resource that people want to share online falls into this category. Quality content naturally attracts links from other reputable sites and helps improve your reputation and ranking in search results. Once you’ve created your content, share it on social media sites to disseminate information, and help more people find your content. The more people see your content, the more likely you will want to share it on your site.
2. Create a free interactive tool
As with content, you can also create free interactive tools and host them on your website. The cost calculator is a great example of a free tool that provides value to site visitors. Consider creating a free tool that delivers value to your potential customers, adding it to your site, promoting it on social media, and sharing it with bloggers and industry influential people. You can also create paid ads to promote your site’s tools. You will be amazed at the quantity and quality of links you can get by creating useful and free tools on your website.
3. Contact journalists, bloggers, and influential industry people
Once you’ve created valuable content, contact industry reporters, bloggers, and influencers to see if they’re sharing it. You can start by doing a simple Google search to find people who have recently covered the topic covered in your content. You can use it to create a list of people you want to contact. You can then compose an outreach email and send it to potential customers. When composing an email, focus on the value that you’re content brings to your peers. You may want to focus on why your company is so great, but you should provide proof of your skills, but it focuses on how you bring value to them.
4. Offer to write a blog post as a guest
Posting to someone else’s site gives your viewers instant access and is a great way of building links for your site. You can start communicating with the blog owner or moderator by starting by creating a list of blogs you want to post as guests. Before hitting the submit button, it’s important to double-check that your guest posting policy has been posted to your website. In that case, you need to make sure that your submission meets the guidelines. If they do not match, the message is more likely to reach the Trash folder. You should also check your blog’s link policy. Most blogs only allow links to one or two sites per post. In many cases, you can add a short author’s biography that can add a link to your site.
5. Raise awareness on social media
Posting on social media and encouraging others to share your content is a great way to disseminate information about your business and get some back links in the process.
6. Use broken link construction
Taking advantage of broken links is a great way to get backlinks to your site’s content. To use this strategy, you need to find broken links on other websites or blogs. Then contact the site owner or blogger to warn you that the site link is broken and invite you to replace the link with a the relevant content on your site. This is a great method of link building , as people are likely to want to link to your content after you help identify and fix broken links on your site.
7. Monitor competition back links
Tools such as Open Site Explorer make it easy to monitor back links to competing sites. This is very useful, especially if you notice that your search rankings have risen recently. Understanding what works for them in terms of link building will help you adjust your strategy to get more links to your website. If they get a lot of links from a particular site and you provide similar content, that site will be willing to link to you as well. One can also take help of link building services to get quality link for their website.
