As a new e-commerce business owner, you understand how important Facebook pixel is for optimizing your website for the right things and getting the best results possible.
How do you track and optimize the addition of payment info Facebook pixel events? Before you run a Facebook campaign, you must ask yourself this question. Write your purchase paths that a potential customer will go through after entering your website and pretending to be your potential customer before making a purchase. By matching certain segments of each path to Facebook’s standard events, you can create conversion funnels.
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Facebook events and conversion funnels
People visit your website and discover products they like. Afterward, they add the item to their shopping cart after viewing more information about the product and its cost. At checkout, they can enter their billing information. Additional information about the purchase and delivery will be displayed on the page “Thank you.”
This path could be translated into Facebook Pixel events such as View Content, AddToCart, InitiateCheckout, AddPaymentInfo, and Purchase. Implementing the Facebook Pixel on the right page and how.
1. View Content
Viewed products are tracked using this event. The event is crucial for e-commerce sites as it allows you to learn what products your visitors are interested in.
To get started, you will need:
-The content id is a unique number that identifies your product
-Your product’s name is the content name
-Your product type of content you are selling
-The cost of the product – how much it costs
-Depending on where you sell, your currency will vary.
Depending on the type, you may need to provide slightly different parameters for Dynamic Ads versus “simple” static ads. All product pages should implement the View Content event.
2. Add To Cart
Tracking products added to a visitor’s shopping cart is possible with the Add To Cart event. As with the View Content event, you must specify the same parameters. All product pages should implement the Add To Cart event on the “Add to Cart” button.
3. Initiate Checkout
Initiate Checkout is ideal for tracking when a user clicks on the “Checkout” button to enter the checkout flow.
The following parameters must also be passed: ID and name, number of products in the cart, price, value, and currency. The “Checkout” button should implement the Initate Checkout event.
4. Add Payment Info
It can be used to track a user’s completion of entering their billing information or when a user clicks on a third-party payment processor link. When the user enters their payment information, your e-shop should apply the code.
5. Purchase
An event that shots when a user completes a purchase on your website is the Purchase event. The “Thank You” page is a typical place to implement this event.
Testing your Facebook Pixel events
Once you have set up the above Pixel events, you need to ensure that:
-The right page is being fired
-The information is being passed, i.e., the parameters you want to track
-Your business actions are being tracked.
Checking if your Facebook Pixel events have been set up properly can be done via several free tools.
Optimizing your Facebook Pixel events
After troubleshooting it, you can troubleshoot the Facebook pixel and ensure that all the events are configured correctly.
-Facebook campaigns can be targeted with custom audiences
-Using your custom audiences, create lookalike audiences -Run dynamic ads.
