The main and most important issue from the positioning point of view is the right choice of keywords. It is the decisions made at this stage that your future success depends on. You need to remember that some words are important for your website and others can even harm it. Therefore, the effectiveness of the actions taken and the resources allocated to them depend on the selection of the best-matched keywords. But how to choose the right one?
Try to think like your customer
Think like a potential client – this will allow you to rank high for the phrases your customers are looking for. Remember that the goal is not choosing the most general phrases, but key phrases reflecting the offer. It will help attract visitors who are actually interested in your products, services, or information on the website. Picking the right keywords is the first step to showing your website to the right audience in organic results. Keywords should correspond to the phrases typed by potential customers looking for products and services.
It is worth asking a question, for example on FB or during conversations with friends: “How would you look for my services/products on Google?”. This makes it easier to get valuable tips. You can also hire a team of SEO professionals like Rank Higher Agency to do the research for you.
Types of keywords to choose from
Before you start choosing keywords that will help you promote your business, you need to understand the basic range. There are several types of keywords, each with a different function. Depending on what a user types in the search engine, they may have different intentions and should receive different information. This is why keyword planning is so important.
1. General keywords
These are the most frequently searched phrases for your business – 1-2 words generally describing the topic. They don’t reveal the detailed intent of the user, so it is not clear what the person was looking for when typing such a word in the search engine. These phrases have the most searches, but in most cases, they have the lowest conversion rate.
2. Long tail phrases
Long-tail phrases consist of several words. Typically, the searcher’s intentions can be defined based on their content. Longtail is characterized by a small number of searches for a single phrase, but such phrases related to a single topic can be huge, even exceeding the number of general word searches. It’s usually the most valuable traffic for your business.
3. Brand phrases
Brand phrases are a special type of long-tail phrases. Their content includes the name of the company, manufacturer, or product name. The person entering such a keyword tells you what company interests them.
How to professionally check your keywords?
When looking for a way to choose Google keywords, first of all, it is worth using the well-known and powerful Google Keyword Planner, which is integrated with Google Ads and offers a number of functions for finding inspiration and analyzing relevant queries. This tool is a free keyword generator that will help you build your SEO strategy. After entering a few phrases, the tool quickly displays other related searches, including monthly searches, traffic forecast, and competition rate.