You are a real estate agent. You have just listed a new property, and you want to show it off to potential buyers. The problem is that most of your buyers are out of town and can’t come to see the property in person. What do you do? The best option is to create virtual tours of the property.
A virtual tour (VT) is a digital representation of a real-world environment, usually created using 360-degree panoramic photography or video. They’re gaining popularity in the real estate sector as a technique to provide potential buyers a realistic glimpse of a house without having to see it personally.
So, how can virtual tours benefit the real estate market?
1. Sell Properties Faster
The virtual tour can help you sell properties faster because it gives potential buyers a better idea of what the property looks like and how it feels to be inside. It can also help you reach a wider audience because it can be shared online through social media or your website and viewed by anyone with an internet connection.
In a study by the National Association of Realtors, it was found that homes listed with a virtual tour were selling, on average, 32% faster than those without one. This has been attributed to the fact that potential buyers can see more of the home without physically being there, which saves time and makes the decision-making process easier.
2. Make Your Time and Efforts Count
Your website used to be just like any other real estate website, and you put in the same amount of effort as every other realtor. You’re undoubtedly getting calls on a regular basis from people who want to list their homes with you, but you’re also getting calls from people who just want to make appointments to look at homes.
People that call you are most likely interested but lack a vision of the property’s structure. Based on your conversation with them, they are only marginally intrigued. There’s a chance that they will find the home unsuitable or unappealing. As a result, there are numerous instances where you devote your time and effort to guiding clients on tours just to have them reject it because the house did not appear to be what they desired.
To avoid such time wastage, use virtual tours. You can create a tour of the house prior to scheduling an appointment. This way, the person will already have a good idea of what they’re getting into. You can be sure that the people you make scheduled appointments with are more likely than not to convert into clients.
3. Get More Listings
While it is essential to have a good relationship with the people you work with, it is also important to get more listings. This is where a virtual tour will come in handy as well. By providing potential clients with an immersive experience of a property, you will be able to increase the chances of them listing their homes with you.
The more listings you have, the more business you will be able to generate. It is a simple numbers game. More listings mean more people will be interested in what you have to offer, leading to more business.
4. Get an Edge Over the Competition
It is important to always be ahead of the competition in the real estate industry. With VT, you will be able to do just that. Not all realtors are using this technology yet, which gives you a chance to get ahead of the curve and stand out from the rest.
By being one of the first to adopt this technology, you will be able to reap the benefits while your competitors are still trying to catch up. This is a great opportunity to get an edge over the competition and grow your business.
5. It is Cost-Effective and Immersive
For both seller and buyer, 3D virtual tours are cost-effective. There is no need to spend on fuel, missed workdays, or pay for a babysitter. Buyers can explore as many homes as they want without pressure from a sales agent. And if they like what they see, sellers don’t have to waste time and resources showing the property in person.
Furthermore, it is much cheaper than traditional methods of marketing a property, such as print ads or hiring a photographer. Literally, all you need is a decent camera and the ability to create an immersive experience.
3D virtual tours are also immersive. They provide a realistic experience that allows buyers to feel like they are inside the property. This is especially beneficial for those who are buying a home sight unseen.
6. It’s Convenient and Green!
3D virtual tours are also convenient because they can be accessed anytime, anywhere. Buyers can explore a property at their own pace and time. They can take as long as they want to look around and don’t have to worry about being rushed by a sales agent.
And because there is no need to travel to the property physically, 3D virtual tours are also eco-friendly. This is especially important to a lot of younger buyers who are interested in sustainable living.
7. Reach a Wider Audience
As mentioned before, a VT can help you reach a wider audience because it is not limited to a certain location. It can be accessed by anyone with an internet connection, which means that your property can be seen by more people, no matter where they are in the world.
This is especially beneficial if you are selling a property that is located in a popular tourist destination or a desirable neighborhood. By creating a virtual tour, you open up your property to a global market of potential buyers. You provide them with a realistic view of the property, which can help them decide whether they want to purchase it.
As the real estate market continues to become more competitive, agents and brokers are looking for new ways to give their properties an edge. Virtual tours offer a unique and immersive way for potential buyers to explore a property without ever stepping foot inside. In addition to providing an engaging experience, virtual tours can also help you save time and money by eliminating the need for in-person showings.