As more and more business marketing gets conducted online, it can seem that those branded tech goods, such as USB drives, computer mice, phone chargers, headsets, and wireless earbuds, are no longer viable promotional items. However, tech-related corporate gifts can help your company stay competitive in today’s fast-paced marketplace.
In a recent study on the effectiveness of branded giveaways for businesses, consumers were to rate different promotional merchandise on a scale from 1 (least likely) to 5 (most likely). The rating was to help them remember the brand giving away that particular item. The survey respondents gave tech products an average rating of 4.7 out of 5, higher than any other type of merchandise they were looking for!
Phones are a ubiquitous part of our lives, used every day by people of all ages and backgrounds. They are personal but shareable, can be used in a professional or social setting, and are always by someone’s side. It makes them ideal for delivering branded content to your audience. Phones create the perfect opportunity to get your message across through an app or another type of software.
And if you want to advertise through social media platforms? Mobile is the only way to go, and around 42% of all social media usage in 2019 took place on mobile devices.
Wearables are a unique subset of branded tech goods, and if you are looking to market your brand with them, it is important to understand their benefits and drawbacks. Because they sit on the consumer’s person, wearables offer unparalleled visibility. Your client will get forced to use their phone or open their laptop to access your product, or they can glance down at their wrist or finger.
It makes wearables perfect for businesses that want consumers to have constant access to specific information. It can include appointments and reminders without accessing a device every time they need it. However, because wearables are such a new niche in the tech industry, there is risk involved in investing in this type of promotion.
If you do not think customers will take to your wearable product, you might as well save your money for something else instead.
When looking for tech gifts to brand, no item is more popular than the iPad. Few tablets offer a combination of power and portability that the iPad does, making it a great option for anyone who works remotely. The tablet can get used as a second screen for someone working at home (or on vacation), and its smaller size makes it easier to transport from place to place than a standard laptop.
USB Car Chargers plug into your vehicle’s cigarette lighter and allow you to charge the device while on the road. So, you will not have to worry about your battery dying during a long commute!
Wireless Chargers allow users to charge their phones without plugging them in. The phone must get placed on top of a charging pad. Once that happens, it will begin charging almost instantly. Wireless chargers are growing in popularity, and they make charging infinitely easier. Users do not have to worry about cables getting tangled in their bag or pocket anymore.
Power banks are portable devices that can get used for charging phones while away from a traditional power source. They are ideal for conferences or trade shows where there may not be many opportunities for recharging batteries. The increasingly mobile lifestyle is increasing the rate of adoption of such devices.
If you have ever purchased a tech product online, you are probably familiar with the shipping mood killer: the packaging. That cheap brown box you unwrap sends an ominous message: “I am cheap” or “I’m a douchebag.”
But there is no reason for a sleek, branded case to be dull. It can be fun to have something that shows people that your brand aligns closely with your personality and values. Also totally worth the extra cost in terms of added convenience.
Tech goods are a wonderful choice for your brand as they are useful and popular. With the increased use of phones and other devices, tech goods such as battery chargers, mobile phone cases, or laptop sleeves are necessity items that customers receive well. You will be helping them with their day-to-day activities while also giving your company marketing a much-needed boost!
There are plenty of options for promotional products, and luckily, it does not have to be an overwhelming decision if you follow the right steps.