Succeeding in the domestic market is a big thing today, and bringing that success story abroad, in several foreign countries or most world countries, is the even more remarkable thing – it is a success in the correct meaning of the word. It doesn’t often happen, but it is worth writing it down. Today, when we have the Internet, we are in a slightly better position since it is easier to penetrate the world market. However, this challenge also holds many risks; e-commerce spreading worldwide is a double-edged sword, as some might call it.
Only evolution of the business makes it alive, and coming to foreign markets is the next logical step for each company that is already big domestically. This means translating to other languages, changing packaging and the way of advertising, and maybe even minor changes of the logo. The aim is to attract customers and earn, so the brand’s evolution must make it fresh and relevant, and, first, people must understand it to accept it. Also, e-commerce includes social media influencers, e-mail campaigns, catching video content – it only depends on which one to choose for a particular brand.
RIZK
Rizk.com is the online casino games operator with the headquarter in Malta, and it’s been successfully penetrating many worldwide markets, including some smaller countries like Croatia, the youngest EU member. Moreover, the brand introduced itself on national televisions using a very successful commercial with the actor Michael Madsen in the primary role and offering an online casino in the Croatian language with the booming stakes. All this showed as a win-win combination since Rizk in Croatia is now one of the leading online casinos.
Lipton Tea
This is the tea recognized in many countries of the world. Everything started as the chaotic commercial campaign in the UK, where the brand was born, offering too much information at once. However, spreading to foreign markets meant everything must be straightforward, visually more uncomplicated, and acceptable. ‘Calming and relaxing’ became the idea associated with this brand which many people accepted since this is what the tea is about to do – to calm and to relax.
Tupperware
In the previous years, the first association to Tupperware was a picture of the moms and old ladies packing prepared meals and freezing them; thus, many would say: ‘Oh, just another plastic container!’ After all, it’s a rather old brand. Today, even many youngsters across the globe accepted Tupperware because it sends a different message with containers in vivid and cheerful colors and empowers women around the world to sell their food using these products. Everything is wrapped up in the nice story ‘confidence becomes you’, and who doesn’t need to be more confident in this world, right? For 2020. they had over 3.2 million independent sales across more than 70 countries, so although you remember them as some boxy piece of plastic from 80′ and 90′ that your grandma used to use, it’s still going strong until this day.
Mutti
This brand is an Italian company producing all kinds of tomato sauces, which was founded at the end of the 19th century. Since the whole world loves Italian food, penetrating this brand outside of Italy seems like a ‘piece of cake.’ But, keep in mind that it had to survive WWI and WWII due to this company’s long history, plus the booming e-commerce. However, it seems they had a good strategy that made them stay and become a leading worldwide tomato sauce producer. Interesting fact, in 2020. they were able to process over 580.000 tonnes of tomatoes across Italy. All of them are locally sourced, and they pride themselves on having a completely transparent, responsible, and environmentally-friendly supply chain.
