Over time, new marketing trends and channels appear. Email is one medium that has largely remained constant even though some trends come and go quickly. Both B2C and B2B marketers continue to rank email as the most effective channel for content marketing. It is used to maintain their audience by about 85% of B2B marketers and about 75% of B2C marketers.
You may even use it to expand your use of social media and other marketing platforms. Despite this, email marketers continue to encounter numerous difficulties. One of these major obstacles is the length of time it takes to create an attractive email from scratch. Marketers risk wasting a lot of time developing and sending emails that don’t look spectacular in the absence of efficient solutions. It reduces productivity and lowers the return on investment for your email marketing.
Many businesses accept this state of affairs because they are unwilling to spend money on a technology that would make the procedure simpler. Email marketing solutions, however, don’t always have to be pricey. Numerous free email marketing solutions are available to help you save time and money.
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Why Choosing the Email Marketing Service Important?
Choosing the right email marketing service is important because it can save you time and money. There are a lot of email marketing services out there, and not all of them are created equal. Some email marketing services are more expensive than others, and some can be quite complex to use.
The best email marketing service will depend on your needs and budget. If you need a lot of features, you’ll need to pay more. If you’re on a tight budget, you’ll need to find a service that has got a good free plan.
What to Look for in a Good Email Marketing Tool?
There are a few things you should look for in a good email marketing tool:
- It should be easy to use and have a user-friendly interface.
- It should be able to send emails to a large number of people without any issues.
- It should have a variety of features that you can use to customize your emails.
- It should be affordable. And finally, it should have good customer support in case you run into any problems.
Pro Tip: Get More Email Subscribers, Faster!
Here are three tips that work like magic to get more email subscribers:
Offer something of value in exchange for an email address. It could be a free report, an e-book, or access to a video series.
Run ads that target people who are interested in what you have to offer. You can use Facebook ads, Google ads, or other types of advertising to reach your target audience.
Use social media to get more email subscribers. You can post about your offer on Twitter, Facebook, or other social media platforms. Ensure to include a link so people can sign up for your offer.
How to Improve Your Email Deliverability?
If you’re looking to improve your email deliverability, there are a few things you can do:
- Make sure you’re using a reputable email service provider. It will help ensure that your emails get delivered to the inbox and not the spam folder.
- Avoid using large images in your emails. These can often get blocked by email providers. If you must use images, make sure they are small and compressed.
- Use a good email list management service. It will help you keep track of who unsubscribes from your emails and who never opens them.
- Always test your emails before sending them out. It will help you catch any mistakes that could cause your email to be sent to the spam folder.
By following these tips, you can improve your email deliverability and ensure that your messages are getting through to your subscribers.
7 Best Free email marketing tools
Here’s the list of 7 best free email marketing tools in the market in 2022:
1) HubSpot Email Marketing
HubSpot, ostensibly best known for its marketing automation platform, recently released a free email marketing solution that can help with many transactional email requirements for small businesses.
HubSpot Email Marketing’s free edition can send kickback emails from lead offers, thank you emails following purchases, or just promote current initiatives. The simplicity of use of HubSpot’s free email tool is one of its strongest features. The program has a convenient drag-and-drop visual editor and pre-made templates to help you get started right away.
Naturally, the natural integration of HubSpot Email Marketing with other HubSpot technologies, including the free-for-life CRM, is what sets it apart. Once you register an account, you have access to both tools, allowing you to manage and track email performance and construct a consolidated contacts database and organize it into lists.
2) Mailchimp
You’ve probably heard of Mailchimp, a pioneer in email marketing technologies. You can create and schedule emails as part of their basic email marketing features in their free plan. Its smart recommendations function, which gives you useful audience insights to maximize your marketing efforts, is what makes this an excellent email marketing tool.
Utilizing the Content Manager, where you can save your images and files for fast access, makes designing emails on the platform simple. You can simply send out welcome emails, order confirmations, reminders about abandoned carts, and other communications by automating your emails with Mailchimp at key points in the customer journey.
3) Sender
One of the most well-known email marketing tools is Mailchimp. You can create and schedule emails as part of their free plan’s basic email marketing tools. It is a fantastic email marketing tool because of its smart recommendations function, which gives you insightful audience information to maximize your marketing efforts.
Using the Content Manager, which lets you store your images and files for convenient access, you can easily design emails on the platform. With Mailchimp, you can simply send out welcome emails, order confirmations, reminders about abandoned carts, and other types of emails at critical points in the customer experience.
4) SendinBlue
A platform for marketing communications that emphasizes email marketing tools and features like building landing pages and managing client relationships. Sendinblue’s email design features make it simple to produce a beautiful email with their selection of over 70 design templates. Additionally, each of these templates is responsive, and you can examine the results before publishing to be sure your design will appear as you intend it to on any screen size.
After creating your email, you can use tools like A/B testing and segmented recipient lists to eliminate the guesswork and human labor involved in campaign optimization and audience targeting.
5) Omnisend
All your communication platforms get integrated into Omnisend, a smart eCommerce marketing tool. Its free plan just offers email, yet it is more than enough to support small and medium firms’ email marketing campaigns. It enables you to easily time your communications based on the happiness of your consumers and automate email distribution using behavioral triggers.
Its thorough audience information can be used to send more pertinent email marketing communications. Use time-saving tools like the Product Picker, which allows you to choose all the products you wish to include in your email, to create captivating newsletters. To enhance your email process, you may also include scratch cards, discount coupon codes, and gift boxes.
6) SendPulse
Although SendPulse calls itself a multi-channel marketing platform, email marketing is still the most widely used option. It includes many expertly created email templates that you can quickly alter using a drag-and-drop editor. Based on user behavior, an event trigger, and other factors, you can then configure these personalized emails to be sent out automatically at the ideal time.
The SendPulse subscriber rating feature is a great tool for determining who your most valuable subscribers are. It enables you to look at each subscriber’s open and click rates and their read and unread rates. Even replaceable text fields can be set up to personalize your emails with information like name, gender, age, job title, and date of birth.
7) Benchmark Email
Email marketing is still the most popular option, despite SendPulse’s claim to be a multi-channel marketing tool. You may easily make changes to a sizable number of well-made email templates utilizing a drag-and-drop editor. You can then set these personalized emails to be sent out automatically at the right time based on user behavior, an event trigger, and other criteria.
You may find out who your most valuable subscribers are by using the SendPulse subscriber rating feature. It allows you to see the open and click rates and the read and unread rates for each subscriber. Even replacement text boxes can get configured to add details like name, gender, age, job title, and date of birth to your emails.
Which is the best email marketing app for Shopify?
There are a few email marketing apps that work well with Shopify, but the best one is SendOwl. SendOwl offers a free plan that allows you to send up to 500 emails per month. It also has a drag-and-drop email builder that makes it easy to create beautiful emails. Plus, SendOwl integrates with Shopify, so you can easily add products to your emails and track your sales.
Another great email marketing app for Shopify is Klaviyo. Klaviyo offers a free plan that allows you to send up to 250 emails per month. It has numerous features, including automatic email segmentation and abandoned cart recovery. Plus, Klaviyo integrates with Shopify, so you can easily add products to your emails and track your sales.
Both SendOwl and Klaviyo offer free plans that allow you to send a decent number of emails per month. However, if you need more features or want to send more emails, you’ll need to upgrade to a paid plan.
Conclusion
The majority of these free email marketing solutions include sophisticated functionality even without a paid plan. It should be possible for small firms and marketers to maximize these opportunities while saving time and money. Many paid plans are reasonably priced and adaptable enough to fit your budget, even if you need to upgrade to suit your business’s needs.
